Kim Kardashian launches her latest collaboration with Beats by Dre, featuring her take on the Beats Studio Pro. The headphones come in three chic – very Kim – colorways: Dune, Earth, and Moon. This partnership follows her prior success with the brand in 2022, when her version of the Beats Fit Pro became a best-seller.
Beats x Kim
To promote this deal, the Skims founder teamed up with Tonight Show host Jimmy Fallon for a playful campaign video. Set at the Beats headquarters, the tongue-in-cheek sketch shows a competition between Kardashian and Fallon, with Beats executives debating whether to go with “Beats x Kim” or “Beats x Jim.”
Inspired by her signature palette, the trio of neutral-toned noise-canceling headphones each includes a matching Beats x Kim carrying case and custom cables, priced at $349.99 each. Specs include a custom acoustic platform, ANC, transparency mode, spacial audio, wireless and wired connectivity, and 40 hours of battery life. The special-edition collection is available for purchase online now on Apple and Amazon.
What’s Next
As for what we can expect next from her, the 43-year-old reality star and entrepreneur has recently signed a first-look deal with 20th Television, continuing to grow her influence across industries with her scripted TV career. Her initial project under this deal is a comedy series titled Group Chat, inspired by La La Anthony’s best-selling memoir The Love Playbook: Rules for Love, Sex, and Happiness. This move follows her recent role in American Horror Story: Delicate. Kardashian is also the executive producer and lead of an upcoming Los Angeles-based legal drama titled All’s Fair, produced by AHS‘ Ryan Murphy and set to premiere on Hulu.
Whether it be her products in the tech industry alongside Beats by Dre, her evolving work on-screen, or her ever-expanding empire in fashion, we always love seeing what the multihyphenate has in store for us.
