Kiko Kostadinov - As Seen By Frank Lebon
Image Courtesy of Kiko Kostadinov - As Seen By Frank Lebon
October 22, 2024

Kiko Kostadinov Has Done It Again With Another ASICS Collaboration

With campaign shot by Frank Lebon.

Kiko Kostadinov is releasing a second season of ASICS Novalis, featuring a campaign shot by long-time collaborator Frank Lebon. This collection, which explores the benefits of “Sound Mind, Sound Body,” will launch this Saturday, October 26th.

The campaign imagery included several insightful details: “For this project, Lebon cast four participants who are committed to a daily mindfulness routine. In addition, the series features short vertical videos designed to capture the vulnerability and intimacy of meditation, emphasizing how the body can be a valuable tool for considered living. By using long exposure, this technique highlights the somatic and physical experience, all set against the vibrant backdrop of South London.”

As for the collection itself, it features slip-ons in three colorways: ASICS Blue/Pure Silver, Obsidian Black/Pure Silver, and Dahlia/Bright Green. For clothing, there’s a boxy blouson, an ASICS blue cape, a series of sweatshirts, long sleeves and t-shirts, relaxed-fit trousers with double-knee construction, shorts, matching track suits, collared pullovers and water-repellent hats. Our personal favorite piece is the Liatrisory Wrap Skirt.

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