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December 3, 2023

Pharrell Debuts Louis Vuitton’s First Pre-Fall Menswear Collection in Hong Kong

Pharrell debuts his newest menswear collection in Hong Kong.

In a first for the brand, Louis Vuitton debuted their Pre-Fall menswear collection in Hong Kong on the cities Avenue of Stars. With Pharrell Williams at the helm, the highly anticipated collection brought nautical back into the mainstream, a move we haven’t seen since the likes of Ralph Lauren in the early to mid aughts.

The theme of the evening was an homage to the city’s maritime history, with a mixture of nautical silhouettes and floral prints that inspire a round trip holiday straight to a tropical paradise. The choice to debut a pre-fall collection, the first Louis Vuitton has ever done, in Hong Kong is a strategic one. According to The Guardian, this move is to not only court new luxury consumers in Asia, but to keep old ones. China reported Hong Kong had the highest per capita expenditure on luxury goods as recently as August.

On his choice for his pre-fall collections theme, Williams told CNN, “it’s a luxury house, but this luxury house was founded on the traveler — the world traveler. And here it’s landed us in Hong Kong.”

Kami Thomas

Kami is a fashion and features writer and editor based in Atlanta and New York City. She got her start in writing over 10 years ago and while her career has taken her on a rollercoaster of twists and turns, writing is and has always been her first love. When she's not writing, you can find Kami traveling with her fiancé and family, scouring the internet for recommendations for her next book series obsession, or playing on Tiktok or Pinterest in the company of her sweet puppy (8-year-old senior dog), Myla.

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