January 1, 2024

Louis Vuitton Taps K-Pop Group RIIZE As Newest Global Ambassadors

South Korean boy band RIIZE are Louis Vuitton's newest global ambassadors.

South Korean boy band RIIZE, comprised of members Wonbin, Shotaro, Sohee, Eunseok, Anton and Sungchan, were named Louis Vuittons newest global ambassadors. The K-pop idols, still early in their debut year, are amongst one of the first K-pop groups to receive an ambassadorship this early in their careers.

The band announced the partnership in a joint Instagram post with the renowned fashion house earlier this week. The post itself was an advert for Louis Vuittons newest collection, with band members featured wearing outfits donning the classic LV monogram.

K-Pop groups are no stranger to luxury brand ambassadorships. Blackpink’s Jennie, Lisa, Jisoo and Rosé are linked with Chanel, Celine, Dior and Saint Laurent, respectively, amongst many others. Hanni from New Jeans is the face of Gucci, while. With Felix from Stray Kids, a K-pop idol and Louis Vuitton ambassador – RIIZE is in good company.

Kami Thomas

Kami is a fashion and features writer and editor based in Atlanta and New York City. She got her start in writing over 10 years ago and while her career has taken her on a rollercoaster of twists and turns, writing is and has always been her first love. When she's not writing, you can find Kami traveling with her fiancé and family, scouring the internet for recommendations for her next book series obsession, or playing on Tiktok or Pinterest in the company of her sweet puppy (8-year-old senior dog), Myla.

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