South Korean boy band RIIZE, comprised of members Wonbin, Shotaro, Sohee, Eunseok, Anton and Sungchan, were named Louis Vuittons newest global ambassadors. The K-pop idols, still early in their debut year, are amongst one of the first K-pop groups to receive an ambassadorship this early in their careers.
The band announced the partnership in a joint Instagram post with the renowned fashion house earlier this week. The post itself was an advert for Louis Vuittons newest collection, with band members featured wearing outfits donning the classic LV monogram.
K-Pop groups are no stranger to luxury brand ambassadorships. Blackpink’s Jennie, Lisa, Jisoo and Rosé are linked with Chanel, Celine, Dior and Saint Laurent, respectively, amongst many others. Hanni from New Jeans is the face of Gucci, while. With Felix from Stray Kids, a K-pop idol and Louis Vuitton ambassador – RIIZE is in good company.
