Prabal Gurung SS25
Image Courtesy of Prabal Gurung
September 11, 2024

Yellow Is Officially the Trending Color of the Season

The often-forgotten springtime hue is dominating the runways.

As New York Fashion Week comes to a close, an unlikely trending color has emerged from the runways: butter, lemon, chartreuse, corn. It looks like we’re going to be wearing a lot of yellow this Spring.

Often overlooked for more “safe” colors like pink and blue, this season it seems yellow is finally getting its well-earned flowers as a beloved springtime shade.

Baby Yellow at Tanner Fletcher

Over this past week, we’ve seen designers use yellow in dozens of new and inventive ways. Tanner Fletcher showed satiny, baby yellows in drop waist midi dresses, frilly trench coats and bibbed crop tops.

Butter Yellow at Sergio Hudson, Prabal Gurung and Nanushka

Sergio Hudson walked a more vibrant and rich butter yellow down the catwalk. Their Spring 2025 Ready-to-Wear collection featured slouchy, oversized canary suiting and baby soft, sunshine-colored knitwear. As for Nanushka, the brand couldn’t get enough of the color this season, with a handful of looks in the hue.

Golden at Rodarte

Rodarte showcased dreamy sundresses and gowns in their Western-wear-inspired lookbook – it is the Year of the Cowgirl after all!

Trending Color Variety at 3.1 Phillip Lim, Simkhai and Sandy Liang

3.1 Phillip Lim showed us yellow’s wild side with a set of furry, corn-colored garments. Look 27 in particular delivered a perfect Australian X-Games babe fantasy with a pale yellow faux-fur pullover, acid yellow cargo skirt and bleached curls. Simkhai also used pastel, corn yellow in a pair of their midi dresses— one made from a crocheted textile and the other featuring a large floral applique around the hem. Sandy Liang took a bit of a different approach to the trend, using more of a champagne tone for her satin, button-front “business girlie” attire.

Neutral vs Neon at Tibi and Ulla Johnson

Both Tibi proved yellow can in fact be a neutral in their collections featuring slouchy, relaxed ensembles whereas Ulla Johnson leaned into yellow’s more vibrant, neon side. Their show included glitzy, beaded chartreuse looks that felt very reminiscent of the “Challengers” glam tennis wear craze from earlier this year.

All the Yellows of NYFW SS25

Image Courtesy of Prabal Gurung

In addition to a heavy use of yellow throughout this season’s collections, it seems fashion is finally trending towards cleaner, more minimalistic styling. As we ease into the mid-2020’s, it’s all about sleek sexiness. This season try to imagine Carolyn Bessette in a butter yellow bardot top and Gwyneth Paltrow in a mustard trench – or look to Sabrina Carpenter in a butter yellow Frolov mini dress at Governors Ball this year for inspiration.

Kaitlin Owens

Kaitlin Owens is a Writer, Fashion Obsessive, Movie Buff and a Women's 7.5 (if any shoe brands are reading). She is a Vintage Fashion Columnist for Byline Magazine, the Archival Fashion Editor for Haloscope Magazine and the Editor in Chief of Dilettante. Kaitlin is from nowhere. She has lived in hotels and motels all around the world, but in 2020, she finally settled in the middle of Virginia with her husband and a big fat orange cat. She plans to spend the rest of her days buying taper candles at flea markets.

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